• Hi, I am Nannette

    Nice to meet you (hopefully).

  • See those hands there?

    That's me, hard at work.

  • Still going.

    You do realize this here is a loop, don't you?

  • See that pencil?

    You're wondering if I'm gonna use it, aren't you?

  • You really should scroll down

    Nothing more to see here, folks.

  •  

  • Go on.

  •  

My Career

My grandmother has led me to believe that my career in Digital Marketing is a tricky concept to grasp. She knows I used to draw as a child, that I studied programming, and that I've worked in ad agencies... so logically I must "draw" web sites. But she says that's ok, because she'll always be proud of me, no matter what.

That's me!

I am currently the head of my agency's Digital Department. It's been a wonderful experience, because I got the once-in-a-lifetime chance to build it from scratch at an already established, full-service agency. I was entrusted with a task that I'm proud to say has grown to become our main channel of business growth.

I am also the founder of a very new startup called Clickup, which I hope to launch very soon in the Puerto Rican market. This work takes place during my night shift, so it is progressing at a slow but steady pace.

See My Work

Looking into the future, I hope to make a difference in local markets that have not yet capitalized on the benefits of technology. I believe through Clickup I can start to create a shift in how small retailers conduct business, by actually enabling them to get more sales both in Puerto Rico and outside of the Island.

THINGS THAT KEEP ME BUSY

And busy does it for me.

  • Frontend Development

    It's amazing what a few snippets of html5 and css3 can do! If it ain't responsive, it needs some work.

  • Content Marketing Strategy

    Community management can look like fun, but the cool part is making it all come together through the claims of a brand.

  • Ad Strategy & Optimization

    Paid ads should be created and geared toward specific marketing goals. Optimization improves ad efficiencies.

  • Art Direction & Copywriting

    Composition, style, texture, and flow. A little bit of creativity can go a long way in advertising.

  • Client Presentations

    Not everyone enjoys making a sales pitch, but I actually enjoy it.

  • Entrepreneurship

    Most recently, I've come to join and love the startup ecosystem in Puerto Rico.

Connect with me on LinkedIn

I promise not to send out corny mass messages. Unless it says I'll have 20 years of bad luck; then I'll just have to send them because, you know, bad luck.

LinkedIn Profile

BRANDS I'VE WORKED WITH

In no particular order...

My Professional Journey

Here's a brief summary of what I've been up to for the last 12 years.

2016April

Graduated from The Founder Institute

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The Founder Institute is the world's premier idea-stage accelerator & startup launch program. Its comprehensive step-by-step program provides the structure, mentor support, and network of entrepreneurs needed to start an enduring company.

2016March

Incorporated a Startup

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Clickup adds an e-commerce feature to stores' product posts on social media. Its objective is to help small and medium retailers sell their products online, locally, with pickup in store.

2015October

Adwords Certified!

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Received Adwords Fundamentals Certification & Search Advertising Certification.

2015March

Attended SXSW Interactive - Austin, TX

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Five days of seminars featuring presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. This experience blew my mind.

2013August

Main Speaker at "More Social Than Ever" - Ponce, PR

Choice Cable's Digital Marketing Conference was offered to marketing managers of small and medium businesses in the south-east region of Puerto Rico.

2013March

Shortlist Judge for Festival Cúspide - San Juan, PR

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Got to spend a few days locked up with a bunch of amazing Creative Directors and ACD's.

2011 toPRESENT

Digital Director - Arteria Publicidad

Responsible for the creative concept, strategy, and development of online content, including web sites, apps, ads, and email campaigns for agency clients. In charge of social media and search engine marketing, as well as analyzing, reporting, and enhancing clients’ overall Internet presence. Oversee content management and creative executions for clients such as Quiznos, Welch's, Popeyes Chicken, Grana, Choice Cable, Simple Mobile, and Mistic.

2007-2011

Art Director - Arteria Publicidad

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Developed innovative advertising concepts, creative strategies, artwork, and copy elements for campaigns and promotions catered to each client’s particular needs. Led projects for Liceo de Arte y Tecnología, Simple Mobile, and Popeyes, among others.

2006-2007

Junior Art Director - Grupo Mamery

Responsible for the conceptual and graphic design of advertising campaigns for clients such as Westernbank and Lexus de San Juan.

2004-2006

Graphic Designer - FM Group

Responsible for the development and final execution of point-of-purchase material and advertising for clients such as Gillette, Oral-B, Duracell, and Kodak Caribbean. Created promotional concepts, as well as illustrations, layouts, and copy elements for print and web.

2000-2004

Got my B.A. in Multimedia Arts

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My degree combined core Computer Science courses with a wide array of Art and Art History classes and workshops. Participated in the first generation of Nerd Girls, a student organization that fought the stigmas and stereotypes of women in tech.

CONTACT ME

Postal Address:

PO Box 364268

San Juan, PR 00936-4268

Phone

Cell: (787) 553-1359