My grandmother has led me to believe that my career in Digital Marketing is a tricky concept to grasp. She knows I used to draw as a child, that I studied programming, and that I've worked in ad agencies... so logically I must "draw" web sites. But she says that's ok, because she'll always be proud of me, no matter what.
I am currently the head of my agency's Digital Department. It's been a wonderful experience, because I got the once-in-a-lifetime chance to build it from scratch at an already established, full-service agency. I was entrusted with a task that I'm proud to say has grown to become our main channel of business growth.
I am also the founder of a very new startup called Clickup, which I hope to launch very soon in the Puerto Rican market. This work takes place during my night shift, so it is progressing at a slow but steady pace.See My Work
Looking into the future, I hope to make a difference in local markets that have not yet capitalized on the benefits of technology. I believe through Clickup I can start to create a shift in how small retailers conduct business, by actually enabling them to get more sales both in Puerto Rico and outside of the Island.
And busy does it for me.
It's amazing what a few snippets of html5 and css3 can do! If it ain't responsive, it needs some work.
Community management can look like fun, but the cool part is making it all come together through the claims of a brand.
Paid ads should be created and geared toward specific marketing goals. Optimization improves ad efficiencies.
Composition, style, texture, and flow. A little bit of creativity can go a long way in advertising.
Not everyone enjoys making a sales pitch, but I actually enjoy it.
Most recently, I've come to join and love the startup ecosystem in Puerto Rico.
I promise not to send out corny mass messages. Unless it says I'll have 20 years of bad luck; then I'll just have to send them because, you know, bad luck.LinkedIn Profile
Some of this is kind of old but I'm still proud of it.
In no particular order...
Here's a brief summary of what I've been up to for the last 12 years.
Five days of seminars featuring presentations and panels from the brightest minds in emerging technology, scores of exciting networking events hosted by industry leaders and an unbeatable lineup of special programs showcasing the best new websites, video games and startup ideas the community has to offer. This experience blew my mind.
Choice Cable's Digital Marketing Conference was offered to marketing managers of small and medium businesses in the south-east region of Puerto Rico.
Responsible for the creative concept, strategy, and development of online content, including web sites, apps, ads, and email campaigns for agency clients. In charge of social media and search engine marketing, as well as analyzing, reporting, and enhancing clients’ overall Internet presence. Oversee content management and creative executions for clients such as Quiznos, Welch's, Popeyes Chicken, Grana, Choice Cable, Simple Mobile, and Mistic.
Responsible for the conceptual and graphic design of advertising campaigns for clients such as Westernbank and Lexus de San Juan.
Responsible for the development and final execution of point-of-purchase material and advertising for clients such as Gillette, Oral-B, Duracell, and Kodak Caribbean. Created promotional concepts, as well as illustrations, layouts, and copy elements for print and web.
My degree combined core Computer Science courses with a wide array of Art and Art History classes and workshops. Participated in the first generation of Nerd Girls, a student organization that fought the stigmas and stereotypes of women in tech.
PO Box 364268
San Juan, PR 00936-4268
Cell: (787) 553-1359